Our story began over 20 years ago, on the school benches. An instant complicity that has never really left us.
We grew up, evolved and dreamed independently before finding each other again, driven by the same desire to create something that reflects who we are. It’s an adventure we’re building together, where our ideas and sensibilities naturally complement each other.
We share a particular attachment to antique objects, to homes with a soul, and to those pieces steeped in history that we pass on. A certain attachment to heritage, a shared taste for decoration and family gatherings where memories are created.
Flowers have always had a special place in homes. They mark moments, accompany the seasons and moments of life, but the emotions they bring, however beautiful, are ephemeral. With BLÓM, we wanted to prolong these emotions.
Creativity is at the very core of our studio. We aim to push beyond the limits of contemporary artificial flowers by redefining the codes — introducing new volumes, textures, and creations that leave a lasting impression, and above all, are made to last.
We create bold, statement pieces designed as true decorative objects — elegant, timeless, and strikingly realistic — to elevate both living and professional spaces.
Beyond flowers, BLÓM is also about encounters with places, with homes, with artists, with partners, and with people who share the same sensitivity for beautiful things.
We’re excited to write what comes next with you.
Joy & Bastien
