SOME ENCOUNTERS SEEM ALMOST OBVIOUS, AS IF THEY WERE ALREADY WRITTEN DOWN SOMEWHERE.
Cyril Destrade embodies that singular charm we so readily associate with Paris: natural elegance, great culture and that subtle humor that often reveals itself between the lines.
A colorful personality, Cyril is colorful in everything he does. In his outfits, as in his pencil strokes, there’s always that freedom and spontaneity that make his world instantly recognizable.
What immediately captivated me about his illustrations was the color. A vibrant, luminous palette that infuses each drawing with joyful energy and contagious freedom.
CYRIL CAME TO MEET ME IN BRUSSELS, AT THE HOTEL FLEURS EN VILLE.
As is often the case in Belgium, it was raining that day, but that didn’t dampen the mood in the slightest. Between the flowers, the laughter and the passionate conversations, a joyful energy naturally took hold.
Our first capsule collection was born of this obvious meeting. The collection bears her name: bouquets in her image, with a rich, expressive palette to match her creativity.
This artistic exchange also extended to the details that make up the BLÓM experience: we entrusted her with the illustration of the thank-you cards that will accompany every BLÓM order.
An illustration slipped into each box, like an artistic signature. It’s an attention to detail that extends the experience we wish to bring to our customers, and reveals the little extra soul that lies behind each bouquet.
“Your flowers capture the ephemeral
by sublimating it” – Cyril Destrade
Works signed for major houses such as Hermès and the Ritz Paris bear witness to the finesse and sensitivity of his world.
A collaboration that simply made sense for BLÓM.
I love working with artists whose world naturally resonates with ours, based on the same attention to detail, emotion and the beauty of simple things.
It’s these encounters that drive me and give meaning to the BLÓM adventure.
Credits
Estelle Parewijk
Rental
Fleur de Ville Hotel
